Bust out of the campaign-to-campaign cycle by going sustainable.
Feeling stuck in the campaign-to-campaign cycle? Are you on the verge of burnout? There’s a better way to fundraise, and I’m going to bring you in on my top 10 tips to make the pivot today.
When was the last time you called a donor?
If your donor retention rate isn’t where you want it to be, my guess is because you have a broadcast-based fundraising program where to talk AT your donors. Real fundraising success comes to programs that are relationship-based, where we talk TO donors and build an authentic conversation with them that is mission-aligned and community-focused.
Your Quick-Start Year-End Fundraising Plan
If you haven’t started your year-end fundraising yet, don’t sweat it. You can still put together a campaign that will raise your organization funds if you start today. Follow my instructions below to get your year-end campaign going right now.
Have you tried a gratitude campaign?
It’s a constant refrain of mine: Nobody wants to be your ATM. So don’t treat your donors like you can just push the right series of numbers and get money out. I put as much effort into gratitude campaigns as I do fundraising campaigns throughout the year. And for every fundraising campaign I run, I run a gratitude campaign. Here’s how it works…
The Dreaded “No”
It’s the number one reason I hear from board members, executive directors, and even seasoned fundraising professionals about why they don’t do direct asks to their donors: “What if they say no?”
Everything’s Not Awesome: Ten Ways to Inspire Donors When Times Are Tough
I’ve helped organizations grow despite major setbacks, primarily by making sure supporters don’t lose morale in the face of a setback. Here are ten tips I learned in my years of fundraising for advocacy organizations about how to talk to donors in times of trouble.