Kelly McLaughlin Kelly McLaughlin

When was the last time you called a donor?

If your donor retention rate isn’t where you want it to be, my guess is because you have a broadcast-based fundraising program where to talk AT your donors. Real fundraising success comes to programs that are relationship-based, where we talk TO donors and build an authentic conversation with them that is mission-aligned and community-focused.

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Kelly McLaughlin Kelly McLaughlin

Your Quick-Start Year-End Fundraising Plan

If you haven’t started your year-end fundraising yet, don’t sweat it. You can still put together a campaign that will raise your organization funds if you start today. Follow my instructions below to get your year-end campaign going right now.

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Kelly McLaughlin Kelly McLaughlin

Have you tried a gratitude campaign?

It’s a constant refrain of mine: Nobody wants to be your ATM. So don’t treat your donors like you can just push the right series of numbers and get money out. I put as much effort into gratitude campaigns as I do fundraising campaigns throughout the year. And for every fundraising campaign I run, I run a gratitude campaign. Here’s how it works…

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Kelly McLaughlin Kelly McLaughlin

The Dreaded “No”

It’s the number one reason I hear from board members, executive directors, and even seasoned fundraising professionals about why they don’t do direct asks to their donors: “What if they say no?”

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